Tip to tail everything about the MaxRap is premium. Designed for maximum casting distance, the MaxRap features an aerodynamic shape that combines with its patented internal MaxCast mechanism to deliver unbelievable distance in each cast. Complemented with every imaginable maximum feature like laser-engraved scales, VMC® Spark Point hooks and superior quality components. Rip it for darting, wild searching action or straight retrieve for hard-flashing "wounded minnow" Rapala wobble. Discriminating anglers demand the best. Demand the MaxRap.